We think of ourselves as storytellers of a different medium. We blend rigorous data science with modern visual design to identify and present uniquely impactful, data-backed narrative. Our visualizations are fully bespoke, tailor-made to your needs, and designed to be maximally accessible for your target audience.
Arriving at the right visualizations and narrative involves a process of close collaboration, which we break into three distinct stages:
It all starts with a conversation. During this stage, we will communicate closely with you to understand your unique needs and answer some of the high-level questions around the problems you are trying to solve: what datasets do you have? Where do they come from, and how are they maintained? What has been done before, and how effective has it been? What do you expect to find?
Then we get to work. We'll dive into your data, working to identify the most important stories that exist within it. The techniques we employ will be highly focused to your precise objectives, and we’ll work closely with you to ensure that the insights we derive are as clear and actionable as possible.
If necessary, we will also advise you on ways to tidy up your data ecosystem, helping you maximize insight potential and work toward the long-term sustainability of your data projects.
Data problems are complicated. Even with small datasets, it is often difficult to interpret what some correlation means, or which variables are significant to a particular analysis and which aren’t, or which transformations might shine a new light on an old dataset. These complications are compounded as the size of the dataset grows, when deriving insight from often messy data becomes genuinely akin to finding a needle in a haystack.
This is where we tease clarity out of complication. We’ll jump into the stories identified in Stage 1, and we will help you understand the nuance within them. We’ll show you where we can draw clear conclusions, and where there is ambiguity, and we’ll work with you to ensure that appropriate considerations are made to present your story in a way that is consistent with the data underlying it.
Effective communication enables us to convert insight into impact. Working collaboratively with you, we will deliver the most engaging and accessible communication strategy for your target audience.
The means of communication can take many forms, and we draw from an extensive set of possibilities:
Have something else in mind? Not a problem—we’re always excited to explore new and creative communication strategies.