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About us

We believe in the power of data and design as a vehicle for effective communication.

We are information designers who endeavor to free the world from misleading, unclear, and boring data visualizations. We believe aesthetics matter when it comes to the presentation of data, and we deliver highly engaging, highly accessible graphics that will help you tell the story your data is trying to tell in the most impactful way possible.

We operate around a set of core principles which underlie the work we do:

Accessibility

Presentations laden with industry jargon will fail to resonate with an audience lacking exposure to those terms, just as esoteric visualizations will be difficult to understand and easy to misinterpret (or simply ignore).

We cater the message to your desired audience, whether that audience is highly technical and comfortable with industry jargon, or more representative of a general population.

Aesthetics

We believe aesthetics matter when it comes to the presentation of data. A visual that fails to catch the eye of the audience fails to capture their attention, and the message behind it will be muddied or lost altogether.

We create visuals that not only tell a story, but that tell that story in the most compelling way possible. Leveraging modern principles of design, we will bring your audience into the narrative, leading to more engagement, more clarity, and more impact.

Honesty

We approach each problem with openness and integrity, and a good faith willingness to tell the story as the data presents it. We present findings with nuance: clear about where conclusions can be drawn, and equally clear about where ambiguities or statistical biases exist.

We are, at our core, a data science company.

We bring a big data pedigree into the realm of narrative storytelling and design, helping you to understand what your data is saying and effectively translate that into a language that will resonate with your audience.

We are a company founded upon statistical rigor and modern data science techniques, and bring you the expertise you need to derive valid insight from the data you hold. Learn more.

We want to tell your story.